Sunday, August 30, 2009


This is my first installment as part of my participation in BloggerAid Changing the Face of Famine's View and Review Program. This is the viewing part.

I have received my box from Loblaw filled with a great selection of Peanut Free products from President's Choice to review.

Thirty years ago when I started teaching ,children with peanut allergies were practically unheard of. The majority of kids came to school with a PB&J sandwich. Now, one child in every 150 in the world is afflicted with this allergy. I can remember when a loaf of bread and a jar of peanut butter was a staple in every classroom, because it was the product of choice for those children who inevitably forgot their lunch on the bus, at home, or whose parents simply failed to provide a lunch. Now it has become a school's mission to keep these children safe and many schools across Canada are enforcing stricter peanut-free rules.

Loblaw as a company is also playing an important part with making the difficult task of identifying peanut-free products a little easier. The consumer can now see a clear and prominent peanut-free logo on its packaging. Coast to coast the stores are incorporating displays and signs to help the consumer quickly identify these peanut-free items.

Let's take a closer look.

Loblaw has graciously filled the box with peanut-free snacks that focus on value, quality and convenience for parents during this hectic back to school time.

No-Name, is one of it's top two National Brands on the market and in my opinion they picked the best products to be made peanut-free. What better choice than Zoo Animal Snacks and Crispy Rice Marshmallow Squares. How often have I seen these in a child's lunch kit as a recess snack, what great items to be peanut-free.

President's Choice is the other National Brand in the top two category. How innovative of Loblaw to be expanding and revitalizing their peanut-free freshly baked products. These are produced off-site in a Loblaw's peanut-free baking facility. They offer a selection of ten peanut-free freshly baked items and have now included six new peanut-free products such as President's Choice Teensy Weensy Muffins in Blueberry, Carrot, Banana and Chocolate Chip, all individually wrapped and lunch box ready. I can't wait to try the President's Choice Soft Baked Cookies in Oatmeal Cranberry, Chocolate Chipand Banana Bread . These are going to be used as peanut-free desserts at my house.

When you ask consumers if they have seen or used any peanut-free products the standard response is, "Of course, President's Choice peanut-free Granola Bars." These are readily available and at a great value when purchased in the popular Club Pack format.

Loblaw is also taking the lead in expanding the peanut-free product line in their healthier Low-Fat President's Choice Blue Menu products. This is one of my favorite brands and it reflects Loblaw's commitment to address and serve the changing dietary needs of Canadians. WOW not only peanut-free but healthy and low in fat.

A huge thank you to Loblaw for a very generous sample box of peanut-free products. For more info on Loblaw, their stores and products please visit and parents don't forget it's up to you to carefully read product labels to ensure safe family eating.

Stay tuned for part two. I will be visiting Chelsea School and donating the peanut-free products that Loblaw's has so provided. I will talking to teachers and children and getting their comments on these peanut-free products and we'll have some fun when I incorporate some of the peanut-free products into my own kitchen. Recipes to follow.


giz said...

WOW - great job Rita - and now I see where you did the link - forget my last email. :) I can't wait to see the kids' reactions and what you cook up.

Bellini Valli said...

I can see a real benefit to having these products available Rita.You did an excellent job of getting the word across and I know you will enjoy them!!!